My expertise is in technical communication, content creation, and content strategy. I’ve written and edited product reviews, industry reports, blog posts, landing pages, in-app copy, and technical copy. I use SEO precisely to improve search rankings and adhere to established company style guides. When creating content, I keep the reader or product user in mind, catering my words and phrasing to their expectations to ensure an optimal user experience. I work with clients to measure content performance, conduct A/B testing, and develop new strategies based on the data gathered.
I’m part of the higher education freelance writing team where I create compelling articles for several websites. Computer science and business are my specialty sites. Each week I write one 2,000-word article related to varied aspects of higher education to inform and inspire prospective students. My articles are heavily researched, optimized for keywords, and maintain a concise, informative tone. They align with company style guides and content marketing goals.
I’m the primary writer for two of Sproutbox’s finance and business clients. I write three blog posts per week that explore products and services they offer their customers as well as industry trends. Each article is optimized for specific keywords and the client’s tone. I conduct extensive research for each article. My writing voice balances being informative with being easily digestible for more complicated topics.
As a SEO specialist at Delmain, I focused on maintaining and improving the ranking of client websites. I developed and launched a website audit that measured keyword usage on landing pages and blog posts. It was designed to track website performance over six months, collecting measurable data every month to be used in developing new content strategies.
I’ve been working with Top Shelf Media for over a year. I write two or more articles per week that are product reviews, product rounds ups, how-tos, and long form. I recently worked with Chewy to try and write a review for one of their new products. I use a list of primary and secondary keywords to form each article around. Topics I regularly cover include cooking, tech, mind and body, home, food, and lifestyle. Click the link below to see my live work samples.
Top Shelf Media | Audrey Webster Author Page
I’m the designated writer for Pacific Yurts, a client of Mad Fish Digital. I write 2 blog posts and 1 infographic per month with the occasional white paper. My articles are how-tos, product releases, and long form pieces pertaining to Pacific Yurts’ products and services. I capture their brand’s voice in each article and make my writing relatable for customers to quickly read and enjoy.
6 Must-See Yurts Near National and State Parks
6 Ways Yurt Owners Can Upgrade their Pacific Yurt
Introducing Pacific Yurts’ Power Dome Opener
Customer Spotlight: Debra Amerson
Seniors Are Taking Back Camping Thanks to the Comfort of Yurts
Working From Home Meets #YurtLife in 2021
At BeFunky I write weekly Learn articles that instruct users how to operate BeFunky’s photo editor and graphic designer. I write clean, clear, and concise documentation that guides users step-by-step through various features of the product. I also write articles with photo tips and trends for users to take into consideration when editing their photos. I have a strong understanding of the product and know how to translate this into clear instructions. I also create the visuals that accompany each article, using BeFunky’s photo editor and Photoshop to customize and edit them.
How to Edit Photos for Your Depop Store
Tips for Capturing and Editing Nature Photography
8 Summer Photography Trends for 2020
I was a media editor at Macmillan Learning working on Communications and College Success titles. I oversaw the successful completion of new and updated supplementary media materials. This included tracking the status of several working parts and proofing content before it went live on Macmillan’s LMS, LaunchPad. I helped students and instructors understand how to utilize Macmillan’s digital products to their highest potential and created sample lesson plans for new products. I was also responsible for maintaining Knowledge Base documentation.
Audrianna R. Webster 