My expertise is in product writing, content marketing, and SEO. I use SEO precisely to improve search rankings and adhere to established company style guides.
I worked between the content marketing and product marketing teams, regularly communicating between both departments to ensure consistent messaging throughout all the content we created. I developed key skills in product marketing messaging and communication. I wrote to relate to customers, showing that Guru understood their pain points and detailing how the product can be a solution.
Each month I wrote 4-5 articles ranging in length from 500 to 2,500 words. I covered topics like internal communications and knowledge management. Each post was guided by a targeted set of high-ranking keywords and company use cases. I was also responsible for writing all product copy. This included blog posts announcing feature updates and landing page copy. I had a firm understanding of the user journey through the website and aligned the web copy with this user discovery.
My writing was clean, consistent, on-brand, and always arrived on time. I wrote copy that was a blend of informative and fun, keeping readers engaged and ensuring my copy was memorable.
How Good Product Principles Support Your Workflow and Team
How Guru Helps Guru Offboard Employees
Work Burnout in Your Employees: 10 Common Signs & Solutions
As a travel writer for The World was Here First, I wrote weekly travel guides that focused on road trips in North America. Each guide included both famous and off-the-beaten path destinations, travel tips, lodging information, and road trip logistics. I recommended products that travelers might find useful depending on the destination and providing packing tips.
11 Best Stops on a Portland to Yellowstone Road Trip
The Perfect 2 to 3 Days in Napa and Sonoma Itinerary
12 Best Stops on a Seattle to Glacier National Park Road Trip
I was part of the higher education freelance writing team where I created compelling articles for several websites. Computer science and business were my areas of expertise. Each week I wrote one 2,000-word article related to varied aspects of higher education to inform and inspire prospective students. My articles were heavily researched, optimized for keywords, and maintained a concise, informative tone. They aligned with company style guides and content marketing goals.
I was the primary writer for two of Sproutbox’s finance and business clients. I wrote three blog posts per week that explored the products and services they offered their customers as well as industry trends. Each article was optimized for specific keywords and the client’s tone. My writing voice balanced being informative with being easily digestible for more complicated topics.
As a SEO specialist at Delmain, I focused on maintaining and improving the ranking of client websites. I developed and launched a website audit that measured keyword usage on landing pages and blog posts. It was designed to track website performance over six months, collecting measurable data every month to be used in developing new content strategies.
I worked with Top Shelf Media for over a year. I wrote two or more articles per week that are product reviews, product rounds ups, how-tos, and long form. I recently worked with Chewy to try and write a review for one of their new products. I used a list of primary and secondary keywords to form each article around. Topics I regularly covered include cooking, tech, mind and body, home, food, and lifestyle. Click the link below to see my live work samples.
Top Shelf Media | Audrey Webster Author Page
I was the designated writer for Pacific Yurts, a client of Mad Fish Digital. I wrote 2 blog posts and 1 infographic per month with the occasional white paper. My articles were how-tos, product releases, and long form pieces pertaining to Pacific Yurts’ products and services. I captured their brand’s voice in each article and made my writing relatable for customers to quickly read and enjoy.
6 Must-See Yurts Near National and State Parks
6 Ways Yurt Owners Can Upgrade their Pacific Yurt
Introducing Pacific Yurts’ Power Dome Opener
Customer Spotlight: Debra Amerson
Seniors Are Taking Back Camping Thanks to the Comfort of Yurts
Working From Home Meets #YurtLife in 2021
At BeFunky I wrote weekly Learn articles that instructed users how to operate BeFunky’s photo editor and graphic designer. I wrote clean, clear, and concise documentation that guides users step-by-step through various features of the product. I also wrote articles with photo tips and trends for users to take into consideration when editing their photos. I have a strong understanding of the product and know how to translate this into clear instructions. I also created the visuals that accompany each article, using BeFunky’s photo editor, Canva, and Photoshop to customize and edit them.
How to Edit Photos for Your Depop Store
Tips for Capturing and Editing Nature Photography
8 Summer Photography Trends for 2020
I was a media editor at Macmillan Learning working on Communications and College Success titles. I oversaw the successful completion of new and updated supplementary media materials. This included tracking the status of several working parts and proofing content before it went live on Macmillan’s LMS, LaunchPad. I helped students and instructors understand how to utilize Macmillan’s digital products to their highest potential and created sample lesson plans for new products. I was also responsible for maintaining Knowledge Base documentation.
Audrianna R. Webster 