My writing experience includes landing page copy, blog posts, lead generation, SEO keywords, promotional ad copy, product descriptions, social media, and video scripts.
Macmillan Learning
I was a media editor at Macmillan Learning where I worked on a team that developed digital products that accompanied text books. I helped write instructional copy for a new video assessment app, wrote user directions for students and instructors for new and updated platforms, and drafted instructional copy for product user testing.
See below for a handful of products I worked on.
Arcadia Publishing & The History Press
At Arcadia Publishing & The History Press, I wrote 10 blog posts per month. These articles varied in length and style, but all were written based on SEO keyword research and timely events. For a partnership with Barnes & Noble stores across the country, I wrote 90 Twitter, Facebook, and Instagram posts per month for two months. These posts were focused on particular cities across the country and highlighted an event or characteristic unique to that community.
Reconstruction in America: Rebuilding the Union After the Civil War
A Traveler’s Guide to Shiloh National Military Park
6 Famous City Parks You Can’t Miss
The Hidden History of the Underground Railroad
Mummer’s the Word: Unusual New Years Celebrations
The Myths and Truths About NORAD’s Santa Tracker
Treehouse Strategy & Communications
My role as a marketing content writer at Treehouse included writing detailed web copy for newly created websites as well as updates to live sites, crafting ad copy, and promotional video scripts.
Women’s National Book Association – NYC Chapter
As Social Media Manager for the WNBA-NYC, I maintained and increased engagement across the chapter’s Twitter, Instagram, and Facebook accounts. On Instagram and Twitter alone, I more than doubled the following over the course of 6 months. I posted content to all the platforms daily that included news in the industry or to promote chapter events. The attendance numbers for chapter events increased dramatically compared to past years thanks bringing awareness to them through social media.
New York City is Making Room for Its Newest Resident – Amazon HQ2
Open Road Integrated Media (ORIM)
I worked on the digital editorial team at ORIM where I wrote 2-3 blog posts daily, built web pages using the company’s custom CMS, and helped create a content calendar every month. I also wrote copy for Twitter, Instagram, and Facebook posts, and engaged with users on all these platforms. I was responsible for running monthly giveaways. This included working with leading publishing houses in the industry to contribute books and other items, sending mass emails to subscribers, and creating the visuals that appeared on giveaway landing page.
Audible’s West Cork is Your Next True Crime Listening Obsession
