My writing experience includes landing page copy, blog posts, lead generation, SEO keywords, promotional ad copy, product descriptions, social media, and video scripts.
Jr. SEO Specialist | Delmain
As Jr. SEO Specialist at Delmain I perform various local, technical, and on-page SEO tasks to improve each client’s overall digital reputation. I research new citations and link building opportunities then develop strategies for how to incorporate these results into our overall digital marketing SEO plan. I perform website audits for new clients and conduct keyword research.
Contributing Writer | Top Shelf Media
As a contributing freelance writer at Top Shelf Media, I write weekly articles that follow the basic how-to or product round-up format. I research each article for SEO keywords, competitors, reader concerns, and potential writing angles prior to writing the article.
Assistant Media Editor | Macmillan Learning
I was an assistant media editor at Macmillan Learning, working on titles in communications and college success, before transitioning to full-time freelancing. I worked on creating digital content to supplement text books, wrote instructional material for new or updated products, wrote UX copy for new or updated products, and worked with the IT, UX, and marketing teams to develop the company’s first video assessment app for iOS and Android.
Contributing Writer | Arcadia Publishing & The History Press
At Arcadia, I wrote 10 blog posts monthly that covered topics related to United States history and travel. Each piece was written in the tone of the brand and aimed to increase traffic to the company’s title catalog. I researched each article heavily for topical information and SEO keywords prior to writing. See below for work samples.
Treehouse Strategy & Communications
My role as a marketing content writer at Treehouse included writing detailed web copy for newly created websites as well as updates to live sites, crafting ad copy, and promotional video scripts. The link below leads to a Google folder with copywriting work samples.
Social Media Manager | Women’s National Book Association, NYC
I ran the Facebook, Twitter, and Instagram for the NYC Chapter of the Women’s National Book Association. I posted daily to each of these socials with the goal of increasing chapter membership, brand awareness, and attendance at chapter events. I was also a regular contributor to the NYC Chapter’s blog. See below for sample blog posts.
Digital Editorial Intern | Open Road Integrated Media (ORIM)
While an intern at ORIM, I wrote daily articles for one of the company’s six content sites. I managed monthly giveaways that included social media and email campaigns, building the landing page, and designing the graphics. I also helped create content for Twitter, Facebook, Pinterest, and Instagram.